Analysis of commercial ranking factors

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Carefully analyze the competitor's website advertising, study the data on the commercial component. This includes information on delivery, payment options, ease of use of the shopping cart, etc. All this generally affects both search results and the overall loyalty of potential buyers.


6 stages of technical analysis of competitors' websites
The importance of this section is hard to clinical nurse specialist email list overestimate. Moreover, not everyone can do it. Either you will analyze the technical component of competitors' sites for a long time yourself, or delegate this task to a competent specialist.

Analysis of the age of competitors' sites

There is an opinion that the age of the site does not affect the resource's position in search results. We do not think so, although exceptions also happen. But still, try to adequately assess the age of your competitors' site in order to understand your capabilities. Do not panic right away if your competitors' Internet sites have existed for several decades. You can also get good results, even if the resource is only a year old, you will just have to make an effort. The age of the site can be found out using the Whois.com service.

Secure protocol

Nowadays, the presence of a secure https protocol is a must. There is no point in even studying its presence in competitors, it is better to immediately set up a secure protocol for your resource.

Micro-markup

Micro-markup is a tool for structuring serious data so that search robots can recognize it more easily. Analyze the presence and correctness of semantic markup on competitors' websites in contacts, product cards, articles and breadcrumbs.

To set up micro-markup and check it, you can use the Yandex.Webmaster tool.

Loading speed

Competitors' website loading speed

The site's ranking depends on its loading speed. Analyze how fast the site loads both in the mobile version and in the desktop version. Make sure that the opening speed of your loading resource is maximum. In this case, its opening time will be minimal, and all indicators will be in the green zone.

You can check your page loading speed using Google PageSpeed ​​Insights.

Adaptation for mobile devices

There is a service for checking the adaptation of a site to a mobile version - Google Mobile Friendly. It is a bit strange, but in our case only two competitor sites had an adapted version for mobile devices. Thus, we had a high chance to get high traffic from the mobile version of the site.

Having one today is more of a necessity than a luxury. Most users access any online resources from mobile devices. Therefore, even if most competitors in the niche do not have a mobile version, you need to make one.

Analysis of additional technical characteristics

Keep in mind that you will have to take into account quite a few technical nuances on your resource. When analyzing your competitors' site, it may turn out that some of their parameters are not configured. But this does not mean that you should do the same. Not at all, on the contrary, do everything possible to ensure that the company's resource is properly optimized and ready for maximum promotion.