"How to Calculate Conversion: 3 Proven Options"

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"Pastukhov's Base" is another resource that is in demand among specialists who know how to choose keywords. It is suitable for selecting Russian and English keywords. Frequent updates and a wider range of options make the service attractive to users.

MOAB is a popular resource that collects analytics from Yandex.Metrica and Google. The keyword database is supplemented with unique, narrowly targeted queries.

PromoPult – the service shows which queries bring the site closer to the top 10 results of Yandex and Google search engines. If you do not know how to choose keywords, analyze the results obtained, for example, the Internet resources of competitors, and then, based on them, make your own list of keywords.

"Topvisor" - this service helps to determine the betting email list position of a particular site, and also allows you to check the frequency of requests and group them.


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3 Keyword Promotion Strategies
Sniper Strategy (Positions)

In order to promote a site to the top, it is necessary to choose the right keywords. This strategy requires precise (sniper) focus. The site can be raised to the top of the search results by using high-frequency but low-competition keywords for a certain niche in the texts. Their selection will take time, but the result will be appropriate. Since the site will get to the top lines for popular queries, the influx of visitors (buyers) will be large.

Oppression of competitors

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Shotgun Strategy (Traffic)

This strategy involves a wider range of queries with less careful development. Groups of keywords related to the subject matter of the site are used to promote the site, and visitors to the Internet resource receive both narrowly focused information and articles on related topics. If the company offers a wide range of products, this approach will be optimal.

For a long time, certain keywords characterizing the products offered by the company were used to promote websites. It was by these keywords that the resource sought to be at the top of search engine results.

However, this method of getting to the top lines is becoming increasingly difficult, as numerous hints, nuances of regional and personalized display, etc. appear. In this regard, companies are increasingly turning to traffic promotion, in which the user reach is higher, and the dependence on changes in algorithms is lower.

Mixed strategy

When thinking about how to choose keywords for website promotion, it is best to turn to a mixed strategy that combines both of the listed methods. First, a wide range of queries is worked out, and then more deeply - priority keywords.

Keyword Strategy
In order for keywords to be effective and used for a long time, it is necessary to design landing pages correctly. In the past, a landing page was created for each keyword. Now search robots have become smarter and more sophisticated, so they offer clients pages in search results that best meet their requests. Naturally, they are highly ranked in the results.

Search robots have come to understand the not very cardinal difference between key phrases. Therefore, now it is not necessary to separate single and multiple queries. It will be better to create a structure for pages. This can be done using spreadsheets such as Tables in Google Docs or Excel.

The table is filled with keywords, and in this way both the web resource structure and the relevant landing page are created. The first column contains search queries, and the others mark all levels of the web resource structure.

Next, the page is modeled taking into account the specified search queries. This is not done immediately, but gradually. The landing page will be located deep in the site structure if the search queries are as specific as possible. The queries that promote the entire site usually lead to materials with important content. Therefore, articles must be written perfectly - unique, literate, useful, structured, competent. All other materials on the web resource will refer to them.