Analyze your competitors

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Show your advantage, perhaps you can arrange free delivery or the fastest, compared to competitors. Or there is an opportunity to provide an extended warranty on the product absolutely free.

You can search for a USP by analyzing the market and recalling the distinctive features of the company. Surely, there will be something that will distinguish the company from the crowd of similar ones. Having found the necessary information, clearly and briefly formulate the USP, write it down.

If you don’t have a clear idea of ​​what to bank email list write down, then refer to the next point.

Don't neglect the methods your competitors use. Look for your own benefit in them. Evaluate your competitors' progress and compare it with your own achievements.

Pay attention to how other companies in your profile position themselves. Perhaps their presentation is a complete failure, or maybe the opposite. Analyze their proposals, compare their success and draw a conclusion about which direction is more reasonable to move in.

Read the text in the "About Us" section of your competitors. Make a note to yourself that your text should be an order of magnitude better.

Read also!

"Competitor Analysis: Methodologies, Preparation, Stages"
Read more
Draw a portrait of the consumer
Formulate for yourself portraits of potential clients, their desires, and capabilities.

Success in marketing depends on whether a company can put the needs of the target audience (TA) higher than its own. You need to become a consumer, understand, would you choose yourself?

If you identify only one category of potential buyers, you can lose your entire business. Firstly, it is not clear whether you made a mistake in your presentation. Secondly, by narrowing the circle of the target audience, you immediately lose thousands of clients, which means you also lose profit.

Consumer portrait

Refer to analytical data, find out the average age of your customers, gender, interests, desires. As a result, identify 3 main segments. Next, describe the needs of your customers, record why they visited your site.

At this stage, you have already formed a USP and some valuable information about the consumer. The work on increasing buyer interest does not end there.