At conferences, Yandex representatives emphasize that they do not fight all optimizers, but focus their efforts on “pseudo-optimization.” This fight includes filtering manipulation of text factors, link factors, behavioral factors, and others. That is, the object of imposing sanctions is mainly those resources that intentionally try to “wrap” the text in search engine optimization, without giving preference directly to the quality of the material. The main text filters imposed on unique content include “Overspam” and “Over-optimization.”
Types of text filters
The following filters can be identified as the ones that most often hinder optimizers.
Filter "Overspam". It is imposed on individual promoted phrases and requires modification of the query to remove it. It is not officially announced, but has been known since 2010. If the site has caught this filter, it means that the articles have a large number of repeating keywords and many unnatural phrases. The penalty is query-dependent and sharply lowers highly competitive queries.
The "Over-optimization" filter. It is applied to the entire site if it has too many over-optimized pages. The positions in the search results can drop by up to 20 points for a group of queries. As a result, the page loses a lot of traffic.
The Baden-Baden filter is documentary. It has been officially dominican republic telegram data in operation since 2017 and is essentially similar to spam. It is a reworked algorithm that is applied to individual pages of the site. The main reasons for sanctions are: keyword spamming (the search robot sees that the text is more designed for search engines than for the reader), a lot of fluff and little specifics, and technologies for hiding text from visitors.
Filter "Baden-Baden" domain. Similar to over-optimization. Applies to most pages when using too many keywords. The filter is displayed in the webmaster panel, so it is easy to detect.
How can we determine what filter was applied to a request or document? And what should we do if we have just started promoting a site that is already under sanctions? To do this, we need to track changes in the site's positions for individual requests.
In what cases do symptoms indicate "Overspam":
One of the promoted queries has dropped sharply in the search results. It has shifted by 15-30 positions. Perhaps the relevant page has been changed, while the old page is still indexed.
You can dramatically improve the site's position with a small change in the query.