Essentially AMP is made up of these elements

[shaownhasan]

If this were not the case, the result could be a drop in rank, therefore traffic, therefore revenue . I speak of revenue because a website linked to any business (even personal) must still be evaluated for its ability to generate economy, value, money!

Today, from a strategic point of view, we are already faced with another choice: AMP (Accelerated Mobile Pages). What was an open source project to create very fast sites, has become Google's new workhorse for the mobile some of the key features of band world (or Trojan horse???).

A new programming language called AMP HTML , which also includes css/js frameworks to make everything work

cache servers that physically deliver AMP sites (so no longer their own hosting)

SERP integration (this is the REAL secret of AMP ) which during the time the user is looking at the results (idle time), pre-loads the AMP pages

AMP: Pros and Cons
The recurring question today is: should I have the AMP version? Personally I still struggle to give a valid answer for any website case. At the last Brighton SEO (September 2017 - where SEMrush was also present) there was a clash between two great SEOs: Aleyda Solis (pro AMP) and Jon Henshaw (anti AMP).