Using Long Tails and Key Phrases

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Each of us thinks differently and this diversity is reflected in the use of key words and phrases (or compound keywords ) through which we search for information in search engines. The distribution of keywords draws, if we wanted to represent it, a logarithmic curve with the most common keywords on the left side (example: “shoes” ) and the compound keywords on the right (such as “Nike men's red running shoes” ).


SEO Project, Where to Start: Long Tail Keywords
The challenge of SEO is to match the needs of readers with keywords.

We also remember that Google assigns a relevance score to pages based on semantic families of keywords and the least important strategy is to work on the so-called “ Long Tail ”, identifying the most specific keywords on the how does cash app work? basis of which to optimize the texts.

How the perfect website is structured
In the sites structured for SEO activity we have a Homepage that acts as an aggregator of contents, which are then explored in individual landing pages optimized for a specific keyword that represents our product or service. Each landing page will contain a unique link with the keyword-target of that page.