Balance between creativity and analytics

[md.a.z.i.z.ulha.kim4]

What drives me at work?
My love for internet marketing is based on three main aspects:

Efficiency. I like to see the results of my work. In digital, this is easy to track through experimentation, data analysis, and optimization.
Experiments. Thanks to digital tools, you can quickly test different approaches, which in offline marketing requires significantly more resources.
Constant development. This field is dynamic, and you never stand still. New tools, platforms, methods - all this keeps you in shape and motivates you to learn.
Projects I am proud of
One of the most interesting cases in my career was related to a pharmaceutical chain of pharmacies in Kyiv. Contextual advertising is prohibited in this area, so we relied on SEO and marketplaces. After conducting a market analysis, we brought the company to leading marketplaces, such as tablіtve.ua. In three months, the company's income from online sales grew so much that it reached the level of annual turnover.

This experience taught me the importance costa rica telegram screening of using unconventional approaches and having a deep understanding of the market. The tools that seem obvious are not always the best. The key is to see opportunities outside the box.

In marketing, people often talk about dividing specialists into “digital” and “creative”. I have always been closer to analytics. I like working with numbers, tables, funnels. However, I understand the importance of creativity, so I entrust this part of the work to designers and other specialists.

My job is to test multiple options, give the audience the opportunity to choose the best one, and draw conclusions based on data. In digital, this is the most effective approach: start with broad testing, collect analytics, and optimize the campaign to achieve results.