My wish is therefore that companies like Hootsuite

[shaownhasan]

PostPickr and all the other content distribution companies allow to better segment the people to whom the social media specialist speaks every day through his posts, to create a more direct, univocal and therefore more effective communication.

Maybe in this 2018 we will not be able to achieve what I want, but this is certainly the final goal that people who work on social media and content want to achieve. After Content Marketing, Social Media Marketing and Inbound Marketing have now laid the foundations for a new form of content creation and distribution, which will soon involve all of us starting from the fundamentals of Marketing Automation".

Louis Loose
"In 2018 I would like Ecommerce Managers to change their approach and expectations towards advertising platforms . AdWords and Facebook Ads are not just simple tools for making Pay per Click ads, but powerful platforms to purchase shareholder database support marketing. For example, in recent months AdWords has been completely overturned (not only graphically) precisely to provide information on targets and audience segments more quickly, taking attention away from keywords.

AdWords is a platform that helps you achieve concrete and long-lasting goals but it needs to work synergistically with other sales channels that are more suited to the product/service and with tools such as Google Analytics, Merchant Center, YouTube, Google My Business, Facebook, Instagram, WhatsApp, Chatbot, Newsletter, etc…

The path to purchase is almost never direct and our potential customers have countless options to inform themselves and choose. The concept of Funnel has probably been underestimated for too long because we did not have so many advertising channels available. For this reason, the funnel today becomes a forceful topic of current interest and I am sure that it will also be for 2018 (and the years to come)."