Ambassadors' values ​​must be consistent with the business concept

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the influencer does not have the right to advertise a competitor of the company with which he cooperates.

Why brands need ambassadorship

The main goal of cooperation with ambassadors is to increase sales. A brand representative increases the loyalty of the audience to it, forming a trusting relationship. This increases the number of sales. Ambassadorship is more effective than classic advertising. ByresultsAccording to research conducted by Trinity and Ipsos, consumers are more likely to trust real people who use a brand's services or products. Companies benefit from working with influencers because of the high return on investment. The fact is that companies spend less on partnerships with ambassadors than they earn. In addition, content received from representatives can be reused. And this also saves on creating new advertising.

What are the pros and cons of cooperation between brands and ambassadors?
The advantage for the brand is that ambassadorship nigeria telegram data significantly improves marketing results. Subscribers trust the opinion leader, so they buy more of the brand's products. The costs of attracting new customers decrease, and revenue increases. However, the brand begins to partially depend on the representative. The business loses full control over the types and content of advertising materials. In addition, the ambassador can post content that will cause a negative reaction from subscribers. To reduce risks, brands need to choose representatives whose ideas and values ​​​​do not diverge from the business concept. It is important that the company is confident in its ambassadors, and vice versa.

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The advantage of being an ambassador for an opinion leader is a stable income stream. The brand pays a reward for cooperation and provides other privileges that help the ambassador save money. The disadvantage of partnership for a brand representative is the restrictions: he/she does not have the right to promote competitors of the company whose interests he/she represents. And sometimes the business makes demands on the presentation and format of content, its color scheme, etc.

What are the ambassador formats?
According to the form of payment for the partnership, ambassadorship can be:
commercial – when a brand pays money to an influencer;
non-commercial - when a company sends its products to a representative free of charge, provides him with services or promotes him;
hybrid – when a brand ambassador receives both money and privileges from the brand, for example, big discounts once every six months.
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