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It can help you to identify the right prospects and tailor your communication to engage leads better. To create an ICP, you’ll need to look at data related to your ideal client, such as: The type of company that’s best suited to your product or service. The firmographics, such as company size, industry, location, and revenue.


Who the key decision-makers in each colombia whatsapp list business are (e.g., job titles and roles). like yours. What the client's pain points are. Their technological infrastructure (if relevant). Once you’ve created an ICP, you can segment the data based on your requirements.


Calculate your TAM Identifying your ICP will also allow you to calculate your TAM. Standing for total addressable market, TAM is the maximum potential revenue opportunity for a product. Calculating the profit you would make if your product achieved a 100% share of its market can be very valuable for go-to-market strategies and planning marketing campaigns.