Live streaming: How should I use it in social media and what options are there?

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Reasons for Live Videos
There are many reasons why companies should integrate live videos into their social media strategy. One of the reasons is that social media today consists almost exclusively of videos. YouTube has almost 5 billion videos watched and Facebook even trumps this number with 8 billion daily video views. Another reason is the high interaction rate with live videos, because the content invites direct communication.

The attention that live streaming receives from social networks also offers advantages for companies. As soon as a live stream is started, Instagram, for example, sends a push message to followers to encourage them to tune in.

Tips for Live Streaming
In order to make your live streaming particularly successful, a number of aspects must be taken into account. First, the platform you want to use for the live video should be chosen carefully. The most sensible option armenia mobile numbers list is, of course, the network your target group uses most often. Alternatively, you can also use several social networks in parallel and then evaluate which one is most successful for your target group.

In addition to the appropriate platform, the time of publication should also be taken into account. This does not apply to events, of course, because here the transmission depends on the respective event. If the time is variable, it should be chosen so that users have the opportunity to follow the live video. Working hours, days of the week or times of use can be relevant factors.

Before starting the live streaming, the setup should be checked for sound and picture quality, as well as the internet connection. These tips may seem trivial at first, but they can lead to previously communicated dates and times not being met.

A final important tip is to evaluate your own live videos. Through intensive evaluations, the success of the video can be checked based on viewer numbers, comments, reactions and reach. These findings can then be used to plan and optimize further live streams.

In our video you will find further tips, tricks and information on the topic of live streaming.