when creating a channel, traffic goes to the Zen account, and from RSS – to the site;
the channel has its own text editor, the content is automatically adjusted to the requirements of the site, optimized for mobile devices. In the case of an RSS feed, this is not the case, and optimization for phones and tablets depends on the features of the site;
Zen shows the user statistics, for RSS feeds it is displayed on the resource itself;
The channel can be monetized.
Important limitation: you can connect an RSS feed only if your site has 10,000 unique visitors per day or more. The channel can be created with any input.
In other words:
the channel is more suitable for small companies and private authors;
RSS feed is the choice of large portals to attract additional traffic.
How to create a channel
The first step is to register in the service. This is easy to do if you have a Yandex account: just log in to the search engine, go to the "Zen for Authors" page and log in to your profile. After logging in to Zen, just click on the "Configure Channel" button and apply the settings you need.
In your personal profile on Yandex.Zen you can see your publications, drafts, karma and subscribers
If you have a site where you previously posted content and you want to move it to Zen, but the RSS feed is not available, you will need to follow a few steps.
You need to indicate your Zen account on the site to venezuela telegram data prove to the service that you are the author of the content.
The link to the resource must be present in the channel description.
After each article, you must provide a link to the original.
If these rules are not followed, Yandex will consider the content to be borrowed and apply sanctions.
To combine the Zen feed and the site's news, you will need to use Yandex.Webmaster and work with the CMS on which the resource is built.
The algorithm of actions in the administrative panel depends on the CMS. Popular systems have plugins and add-ons specially designed for connecting Zen. As a result, the RSS feed address will be generated.
In "Webmaster" you will need to work under the same login under which you have registered the channel. Confirm that you are the owner of the site.
The link to the RSS feed will need to be placed in Zen in the corresponding settings field. After moderation, the changes will take effect - this may take up to several days.
You cannot view the RSS feed: clicking on the preview will redirect the user to the site.