Vanity metrics are kind of like cubic zirconia: though they look shiny and valuable, they don’t hold up when put to the test. Metrics like impressions, likes, follower count, and comments might make you feel good, but they don’t correlate to the number of sales you’ll make.
The real diamonds are the metrics that will help you understand numbers in korea which campaigns and tactics actually bring in new customers.
The diamond-quality data that should inform your future decisions or campaign includes metrics like:
Customer lifetime value
Average order value
Conversion rate
Red flags: If your data doesn’t help you solve your problems, you’re probably looking at the wrong information. Not all data is useful for making strategic decisions. Ensure that you look into metrics that are relevant to your problem so your insights can drive you in the right direction.
Recognize patterns and come up with theories
As you analyze your data, look for patterns that are relevant to your problem and start forming hypotheses. For instance, if you notice a pattern of cold calls being ignored, you’ll want to figure out why so you can fix the problem. Start exploring potential reasons for the pattern: maybe SDRs are calling at the wrong time, or they’re using the wrong call intro. Once you’ve recognized a pattern, you can come up with a solution by exploring possible causes of that problem.
Red flags: If your hypothesis is always right, you may be cherry-picking information that supports your original ideas. When collecting and analyzing data, try to remain objective to get the most valuable insights.