(Technical) aspects that you should definitely consider

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Google My Business: Set up a Google My Business for your company so that your site can be found and read more easily in Google searches. For example, if you ask verbally about the opening hours of company XY, Google can display these for you via Google My Business.
Make your website responsive: As already mentioned, it is important that your website is optimized for mobile devices, as most searches are done via voice input on smartphones.
Page load speed: The average page load time for a voice search result is 4.6 seconds. Why is this important? Every second your website takes to load causes customers to disappear. Here are a few examples
The bounce rate increases by 32% when the loading time is between 1 and 3 seconds.
The bounce rate increases by 90% when the loading time is between 3 and 5 seconds.
The bounce rate increases by 106% when the loading time is 6 seconds or more.
A secure website: HTTPS websites also dominate voice search results and are the norm.
Authority of your website: Domains with higher authority are more likely to appear in the top results, so building high-quality backlinks and content is crucial.
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Conclusion - Empathy and Anticipation
As a first step, start thinking about how you express yourself on a daily basis and, above all, how you ask questions. You will notice that this linguistic expression is different from the written one. So avoid exaggerated technical terms or expressions in other languages ​​that are not normally used in everyday life to speak colloquially about a certain topic. It can be said that optimizing for voice search makes it even more important to put yourself in the shoes of your target audience and create content that is relevant to them.

There are people who find it easy to anticipate the possible thought processes and habits of their target group and to transfer this to the optimization of their own websites. However, an even greater factor is experience. If you would like to draw on over 10 years of experience as an SEO agency, please contact us!

If you want to get to know your target group better and monitor your competition and keyword performance online with brand monitoring, there are many exciting tools for this. One promising option is rankingCoach FREE .

This is an external provider, independent of mso digital, which you will quickly come across, among others, through a Google search . Feel free to give it a try and let us know what your experience is!