According to the Händlerbund, 27% of online retailers have partially changed their product range and 41% have expanded their product range. This is their reaction to "the extreme changes caused by the corona crisis". Decisions regarding the breadth or depth of the product range should be made taking into account the new purchasing behavior, including the closure of stores during the lockdown.
Your product range is not in demand right now? Or you can no longer offer your products or services as before? Maybe you need to change your business model and find creative solutions.
Restaurateur? Delivery service!
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3. Multi-Channel Strategy
Is your business purely stationary? Then now is the right time to think about an online shop. There are quick solutions for retailers such as Shopify or Facebook Shop that you can implement without a developer. You can also add your product range to online marketplaces such as eBay or Amazon without having to open your own online shop.
Do you already have an online shop? All the better. Nevertheless, you should think about listing your products on online marketplaces. These are currently experiencing a boom due to the Corona crisis and are likely to have a greater reach than your own shop.
Another alternative or additional measure could be online comparison portals. These also have a high reach and make it more likely that you will be found with your product.