Monthly Recurring Revenue (MRR)

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Information on profit for online stores in Yandex Metrica is presented in the report: “E-Commerce” — “Orders”.

Return on Advertising Spend (ROAS)
This is the cost-benefit ratio for contextual advertising. It shows how much income each ruble spent on the campaign brings to the business.

Formula for calculating ROAS:

ROAS = (advertising revenue / advertising costs) * 100%.

The costs include money spent on the implementation and support of the advertising campaign. The cost of production, transportation costs, and the earnings of specialists are not taken into account when calculating the indicator.

ROAS helps to evaluate the results of launching an advertisement, several interrelated advertisements, a keyword, i.e. it works comprehensively. The value of this indicator is compared with 100%. If:

ROAS > 100%, then the advertising is profitable, while nigeria telegram data when the indicator is 200%, then the business earns 2 rubles of income from 1 ruble spent;
ROAS = 100%, then the profit from the campaign and the investment in it are equal, that is, the payback is 100%, but the investment does not bring in income;
ROAS < 100%, then advertising is operating at a loss, for example, when the indicator is 30%, this means that the company invested 1 ruble in the campaign and received 30 kopecks in income.
How to find out ROAS?
In Google Ads, you can set the desired ROAS for your advertising spend. To do this, go to the Target ROAS for Advertising Strategy and set the necessary settings. The algorithm will work to achieve the set ROAS for the selected conversion.

In Google Analytics, ROAS data is available under Traffic Sources - Google Ads - Campaigns, but only if eCommerce reporting is set up.

The ROAS value does not need to be calculated manually, as in the case of ROI. Simply select "Clicks" in the report settings and the "Return on investment in advertising" column will be displayed in the data table.

To determine ROAS in Yandex Direct, you need to know the same numbers as when calculating ROI. That is, go to the report "E-Commerce" - "Orders".