What Businesses Need to Know

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advertising included in television and radio broadcasts that is displayed on the Internet unchanged from the original source;

social advertising, as it has its own operator.

We recommend that you follow the updates to the Advertising Law and consult with a lawyer. The information provided in this material may be out of date.

Any advertisement that fits the definition must be labeled:

Advertising is information disseminated by any method, in any form and using any means, addressed to an indefinite circle of persons and aimed at attracting attention to the object of advertising, forming or maintaining interest in it and promoting it on the market.

Order of the FAS Russia dated 14.11.2023 N 821/23 "On approval of the guidelines for compliance with mandatory requirements "The concept of advertising"

Participants and chain of the advertising process
The labeling process involves all participants in the advertising venezuela telegram data market: from advertisers and distributors to intermediaries, including agencies and freelancers.

About Advertising Labeling in 2024 - Image 8

The Unified Register of Internet Advertising (ERIR) is a system of Roskomnadzor that takes into account all information about Internet advertising - from creation to results.

Advertising data operator (ADO) is a service approved by Roskomnadzor that assigns tokens to advertising, transfers data to ERIR and collects statistics on impressions.

Identifier (erid token) is a code of letters and numbers that ORD assigns to each advertising creative for tracking.

In any chain of advertising activities, there are many participants, each of whom is responsible for their area of ​​responsibility. It is important to understand that non-compliance with marking at any stage can lead to fines and other sanctions. First of all, responsibility lies with the advertising platform itself, then the advertising agency, and then the client.

Key point: regardless of the terms of the agreement and who is responsible for transferring data to the ORD, we recommend that you personally monitor this process.