Classification of leads according

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Stay with me. What is a lead and why it is not good to just collect them A lead is anyone who has shown interest in our services or products and has left us their details . If someone has visited our website and loved it, even if they have visited it 100 times, they will not be considered a lead if we do not have at least their email address; they will be a visitor. In other words, a lead is a contact that we can work with , that we can send an email to or even contact by WhatsApp or phone if they have given us their number.


Paying for lead capture campaigns or including lead band database magnets on your website is absurd if you don't plan to work with the list of contacts that these marketing actions will provide you. Why would you want a list of names and emails saved in a folder on your computer! It is often thought that the job of a digital marketing agency is to get leads, but this is only the beginning. It is very possible that the person who has left their details is not yet ready to buy and we must work on ways to convince them and get them to trust us little by little.


This is called a sales funnel. Digital marketing strategies to work with your leads to their interest in what we sell Before starting to work with a lead, we have to classify it according to the interest it shows in what our company sells. – Cold lead . Not very interested. He was just curious and may buy in the future. We can send him emails (newsletter) that feed that curiosity. – Tempered lead . They may buy and need further work. Maybe they need some time to think about it, compare prices, other brands… This lead needs us to give them all the information possible and to clear up all their doubts in order to convince them.