By providing attractive incentives through

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Once you have a list of subscribers, the newsletter allows you to nurture your leads through educational, informative and personalized content . You can send them regular emails with tips, guides, or exclusive content that helps them solve their problems or meet their needs. This allows them to move further down the sales funnel, gaining trust in your business and preparing them for the conversion stage. CONVERSION: This is the stage where you present special offers, exclusive promotions or discounts to your subscribers . your newsletter, you can motivate leads to make a purchase or hire your services.


The newsletter doesn't stop once a sale has been acres database made. You must continue to use this channel to keep your customers engaged with your brand. By sending updates, relevant news and exclusive content, you can strengthen your relationship with your customers, encourage loyalty and repeat purchases, as well as recommend your product or service. to the objective I love this example because Alexander Escot draws on podcast interviews he does (Collaborative Marketing). He is a psychologist who does not leave you indifferent when you listen to him and this leads you to investigate his website and his networks.


On her Instagram you will find absolutely nothing, just a message asking you to subscribe to her Newsletter and she promises to offer you content from this channel that will blow your mind. As you can see, he has used the newsletter as a lead magnet. This way he obtains data from people interested in his content, which are very objective leads. He then works with these leads from the newsletter to try to convert them into members. An educational newsletter focuses on imparting knowledge and practical advice to your subscribers.