Here is an overview of the stages of customer development:

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Taking Action : The ultimate goal of the entire buying process is closing, which you achieve by providing your generated leads with closing-oriented content at the right time, such as discounts or free trials.
Step by step, leads are further qualified.


Lifecycle 1 – Top of the Funnel
Prospect
A prospect or visitor is an unknown potential new gambling data indonesia customer who, in most cases, came across your website via a search engine. There, they usually researched solutions to their individual problems.

Your job at this stage is to anticipate the problems and pain points of your potential customers and create content that deals with the solution to precisely these problems. This will create a positive brand image because the customer will get to know you as a problem solver.

Lead
A prospect becomes a lead when your content convinces him so much that he is willing to receive more of it in exchange for his data.

When a prospect fills out a form to download a content offer, their data is transferred to your system and the unknown visitor is given a face. You can then assign the lead to a workflow based on the information.