Offer your customers additional purchase incentives with your Christmas campaign. How about every 5th item or every 10th order being free? Or offer additional services such as free shipping, extended exchange times, a delivery guarantee or free gift wrapping. With loyalty programs, additional bonus points are possible on the entire range or on certain products during the promotional period.
You can start such campaigns, or at least announce them, as early as the end of November. Remember to set a start and end date. In addition to the campaign start, reminders can be sent every few days and an email shortly before the end of the campaign to motivate customers to buy again.
puzzles, prize draws and competitions
Puzzles, prize draws and competitions quickly arouse morocco number dataset interest and are therefore particularly suitable for Christmas campaigns. The customer has the feeling that he has nothing to lose and can only win. Puzzles included in the newsletter can take place in various forms via a link to your own website, or directly in the newsletter. Questions or picture puzzles are suitable for this.
You can also call for a competition. For example, choose the best cookie recipe or the most beautiful Christmas tree. Competitions can also be combined very well with social media. Let your Facebook users vote for which recipe or Christmas tree photo is the best. Puzzles, prize draws and competitions can easily be spread over several newsletters. There can be daily prizes and a main prize at the end of the Christmas campaign. Discount codes or vouchers can also be used as daily prizes. The main prize should be as high-quality or unusual as possible. This increases the incentive to take part.
It is best to start your campaign at the beginning of November. This way, customers can still use discounts and vouchers during the Christmas season and the winner can look forward to the main prize before Christmas.
Tip: You can also easily combine such campaigns with a digital Advent calendar.
Christmas greetings and annual review
Christmas greetings and annual reviewUse the digital version of the classic Christmas card. This Christmas campaign is a great way to thank customers, partners, service providers and possibly potential customers for their cooperation or interest. It also reminds them of you. With this type of newsletter, make sure to give it a personal touch and use an appealing and appropriate design.
It is possible to combine the traditional Christmas greetings with a review of the year. What were the highlights? What were the greatest successes? You can also give an outlook on the new year, for example which trade fairs and events you will be attending. Is there perhaps already an event at the beginning of the year that you are attending or organizing?
Do you need a few more tips on the content, design and timing of Christmas newsletters? Then read the first article in our