What is important to potential clients?

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What is important to your potential customers?

When analyzing errors and developing recommendations, it is worth starting with considering the question: What is important to a potential client when he is looking for a seller of a product, service or partner? This understanding is the starting point for using effective tools.

Clients go through several stages in the selection process:

Formation of a need . They recognize their problem or need and begin searching for a solution.
Comparison of options . Clients study available offers, compare prices, conditions, reviews.
Decision making : The choice of a supplier, partner or service is based on trust, benefit and ease of interaction.
According to annual research on the preferences of online shoppers conducted by the Association of Internet Trade Companies (AITC) and the Data Insight Analytical Agency, the following key factors can be identified:

1. At the stage of awareness of the need
Availability of information. It is important for customers to receive norway email list primary and maximally detailed information quickly and without complications. Error: Hidden, incomplete or difficult to understand information about goods or services.

2. At the stage of comparing options
Brand trust. Customers choose someone they can trust and avoid uncertainty. Mistake: No reviews, terms of cooperation, guarantees, examples of work or evidence of successful work experience.

Competitive advantages. Customers compare and choose what is most beneficial for them. Mistake: Unclear or weak advantages of your offer.

3. At the decision-making stage
Easy to place an order or contact. Users appreciate ease of interaction. Error: Complex application forms, inconvenient ordering process.

Availability of feedback. Quick answers to questions increase the likelihood of a purchase. Error: No chat, contacts or quick ways to get in touch.

Warranties and security. It is important for the customer to feel protected. Error: No information about returns, warranty or support.