Applications of ChatGPT: Opportunities for your online marketing

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ChatGPT has triggered an absolute AI hype on the internet. Screenshots of questions that users have asked the chatbot and the sometimes impressive answers that the AI ​​has provided are circulating everywhere. While some users are already predicting the end of Google and numerous jobs, we are taking a closer look at what contribution ChatGPT can make to online marketing.

Artificial intelligence has been the subject of countless science fiction films for many years. But what was long considered an unrealistic idea or a distant dream of the future has now become reality: artificial neural networks are able to imitate the neurons in the nervous systems of real living beings. The rapid developments in the field of machine learning in particular have contributed to this. If the artificial networks are enriched with enough data, they can use algorithms to filter out exactly what the user needs from this data volume. This is exactly what the OpenAI Foundation has achieved with ChatGPT. Find out how ChatGPT works, what it can do and where its limits lie here.


What is ChatGPT?
ChatGPT is the prototype for a dialogue-based belize whatsapp data chatbot developed by the company OpenAI . GPT stands for “ Generative Pre-trained Transformer ”. Put simply, this chatbot is an artificial neural network that has been trained with a lot of text. This enables the AI ​​chatbot to understand text input made by humans and respond to it with texts it creates itself. The result is an interaction between user and AI that seems almost human.

The bot can not only answer simple questions, but also write tweets, poems, lines of code, texts and much more . Based on the information it has been given, the chatbot can even develop simple musical compositions without any problems. Follow-up questions are also recognized as such by ChatGPT. Unlike search engines like Google, it is therefore not necessary to completely reformulate each question. ChatGPT also tries to answer further, more in-depth and supplementary questions as coherently and contextually as possible.


How ChatGPT works
The AI ​​chatbot ChatGPT is based on the language models of GPT-3.5. This is an optimized version of GPT-3. The chatbot therefore has access to a large amount of text data, which it uses to create its own texts. Through programming, ChatGPT recognizes patterns in the data and uses them to generate an answer that best fits the user input.

The quality of the training data in the language models is crucial for the output that the AI ​​produces. If the text data contains incorrect information or gaps in knowledge, these are reproduced by the AI. In order to eliminate such weaknesses in the long term, the company OpenAI, which has long been dedicated to the development of artificial intelligence, relies on reinforcement learning from human feedback . Or in German: reinforcement learning under the influence of human feedback.

As part of this process, potential questions are first answered by humans. This improves the language model. Based on these inputs, the ChatGPT then independently creates several answers to the questions asked. Humans then evaluate the output and create a ranking from the best to the worst answer from the AI. The chatbot takes the feedback it has received into account in future answers and optimizes its answers based on the PPO algorithm.