Quantitative and qualitative sales goals

[nishat@264]

Sales goals can be divided into quantitative and qualitative goals. Quantitative sales goals include numbers, data and facts. They consist of clear factors, are easy to formulate and therefore very easy to measure.

Examples of quantitative sales goals within the sales strategy are:

Sales volume
quantities
number of customer visits
Opportunities
consultation appointments
number of new customers

In contrast, qualitative sales goals are not just poland whatsapp data about the goals, but above all about the conditions, rules and methods needed to achieve the sales goals. Quantitative sales goals are often based on qualitative sales goals.

Qualitative sales goals include:

increase customer satisfaction
increasing employee satisfaction
Increase the quality of consulting/sales discussions
Training a new employee in sales
Optimizing the strategy for acquiring new customers
improving the image
How to better formulate sales goals
In order to achieve sales goals, they must be formulated precisely. As always when it comes to targets, you should formulate them using the so-called SMART method .



S = specific

M = measurable

A = attractive

R = realistic

T = terminated



By setting goals using the SMART method, you ensure that the goals are formulated as precisely and specifically as possible. You should be careful not to formulate goals too broadly and to break large sales goals down into smaller targets. Sometimes it can also help to assign the goals to specific individual employees, for example if they are experts in a certain field or if it is better if only one person works on achieving the goal.