Create content
Now you know who you’re targeting, the platforms you’re using, and what works, you can start crafting your content.
Each piece of content you post must be engaging and must stand out. Thankfully, at this stage of the process, you already know what your audience likes and dislikes, so it should be simple for you to create content that resonates with those interests.
On top of this, you should also make content that is channel-specific. For example, you can use live videos on Facebook and Reels on Instagram.

Finally, you should never be afraid to join in with the latest trends. However, you should always ensure that you interact with a purpose and with a clear goal in mind. Otherwise, it will look like you’re inauthentic or trying too hard.