Let PPC Ads Do the Heavy Lifting

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In Pay-per-click (PPC) advertising, you pay the platform (like Google or Facebook) each time someone clicks on your ad. Unlike organic methods, PPC is a quick way to target specific audiences in fintech by placing your ads at the top of search results, helping you attract leads who are actively searching for solutions like yours.

For example, SoFi, a popular fintech company offering student loan refinancing and personal loans, uses PPC ads to target keywords like “student loan refinance” and “low-interest personal loans.”

The image below shows the result of a Google Search for the tunisia mobile numbers list keyword “student loan refinance,” with SoFi’s paid ads right at the top of the SERP.

By bidding on these high-intent search terms, they attract highly potential leads who are already considering financial solutions.

Here’s how to use PPC for fintech lead generation:

Focus on keywords that best describe your services or products. For example, if you’re a digital bank, target “digital payment solutions” or “mobile banking software.”
Create clear ad copy that highlights your fintech’s unique value and how it solves customer pain points to encourage clicks.
Direct clicks to specific landing pages with a clear CTA, guiding visitors smoothly toward becoming leads.