Frequently asked questions about C2B

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C2B is a customer engagement model that opens up new opportunities for a company to connect with its customers. It helps co-create the organization's value.

Where to start developing a C2B model?
The first step is to study your customers. Who are your target audience members? What are their needs? How can you meet them? Answering these questions will be the first step to implementing the C2B model in your business.

Who is the C2B model best suited for?
C2B is ideal for an organization where its management is striving for development. The information you collect will help create the most successful advertising campaign, improve your product and increase customer confidence in it.

How to Incorporate C2B into Business?
You don't have to completely namibia email list change your company's business model. You can simply add some C2B components. For example, use photos that customers provide you. Start collaborating with consumers from a small scale.

To use this system as effectively as possible, it is necessary to take into account its features and potential risks.
What are we talking about? eNPS is a method of surveying company employees on their loyalty to work. It is needed to assess the mood of the team and the degree of their dedication to their immediate responsibilities. The method owes its existence to a similar survey of NPS clients.

What to consider? In principle, eNPS is suitable for any company: a small individual entrepreneur and a large holding. Only the survey organization will differ: in a small company, you can find out about the mood face-to-face, in a large enterprise it is easier to organize an online test.



In this article:

What is eNPS
The difference between eNPS and NPS
When to measure eNPS
What is eNPS used for?
Pitfalls of conducting an eNPS survey
How to Organize an eNPS Survey
How many people do you need to survey to get a real picture of loyalty?
How to calculate eNPS
Analysis of eNPS survey results
What eNPS score is considered normal?
How to improve eNPS
When and how often to measure eNPS
Examples of using eNPS
Benefits of measuring eNPS
Frequently Asked Questions about eNPS

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What is eNPS
Employee Net Promoter Score (eNPS) is a method that allows companies to objectively measure the level of employee loyalty. Previously, this model was considered as a tool for analyzing the loyalty of customers to the organization. It was called NPS and was first presented by Freud Reichheld (an employee of the research center of the Bain & Company firm from the USA). The author spoke about this method in his material, which was published in 2003 in the Harvard Business Review.

What is eNPS

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Freud Reichheld came to the conclusion that conducting standard consumer surveys takes a lot of time and does not provide objective information for researchers. He decided that for companies operating in highly competitive areas, it would be enough to get an answer from customers to one question:

" Do you feel that you would be willing to recommend a particular company as an employer to your friends?"

To measure the willingness to make such a recommendation, Reichheld suggested using a ten-point scale (10 = “I would definitely recommend,” and 0 = “I would not recommend”).

After conducting the survey, a certain result will be obtained, demonstrating the level of loyalty. At the same time, such a method can indicate the presence of a problem with a low level of consumer trust, but does not reveal its essence and does not help to find the right solution.

To illustrate, we can imagine a situation where a doctor has measured a patient’s high temperature, but has absolutely no idea what caused this condition and what treatment should be prescribed