Paid advertising (PPC, or pay-per-click ) is a dynamic world that is constantly changing

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And it turned out that even though we never talked about it, three people — Marek, Maja, and I — independently came to the same conclusions about campaign optimization.

And that's great, because thanks to that, not only Marek sees that something is good. I, Maja and other employees notice it too.

This way, everyone can see that the solution in question is not an isolated case, but a repeatable pattern across a larger number of campaigns.

And this conclusion in turn leads us directly to the second way of exchanging knowledge in the company.



2) Optimization Challenges

I came up with the name for our team. What is this method? I will explain it in the context of the advertising agency world, which is the easiest for me to relate to.


Of course, in order to educate oneself, one searches for knowledge on the Internet, listens saudi arabia rcs data to podcasts (such as this one), and reads blog articles.

The more advanced you are, the more likely you are to extract knowledge based on simple tips or one concise piece of information.

Let's be honest, it's not easy to learn many things at once. However, there is one problem with that.

It consists in the fact that this type of advice or suggestions are very often based on someone's individual observation.

So someone runs a campaign, notices thing X, and then describes it as advice or good practice.