As a guerrilla campaign gains email list providers in germany traction, you may notice that your website traffic begins to spike (particularly if your efforts are actively pushing people towards the site). However, as is the nature of guerrilla marketing campaigns, this traffic can be hard to track and even harder to attribute to conversions.
As a result of a guerrilla marketing campaign, more people will search for your brand on search engines or will come directly to your website. Due to this, you need to compare your direct and organic traffic levels from before and after your guerrilla marketing efforts. This way, you’ll have an idea of just how much extra traffic the campaign has generated.
An uptick in traffic is great, but to fully measure the effectiveness of your campaign, you also need to see how these sessions are affecting your bottom line. If possible, you should make your campaign trackable. You can do this by providing people who have witnessed your guerrilla marketing campaign with a specific URL, or by providing them with a QR code that will take them straight to your website. This way, you’ll also be able to measure conversions.
Social media mentions and press mentions
The majority of guerrilla marketing campaigns aim to create a buzz around a new product or increase brand awareness. If this is the case for your campaign, you should monitor your social media channels closely and see what your customers are saying about you (remember that guerrilla campaigns are disruptive by nature, so they will attract at least some degree of negative publicity).