Update your SEO metrics to match the moment

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It’s an undeniable reality: the total supply of organic search clicks out there for brands is diminishing, as AI and evolving search behaviors take hold. Instead of fretting about their quantitative losses in traffic or rankings, marketers should double down their focus on quality — ensuring the organic visitors they do bring in from search are qualified and valuable.

If you’re creating the right content, targeting the right intent and providing the right experience with your SEO content, then metrics like key events, clicks from search and organic conversion rate will tell the story. In the end, so will your revenue.

These metrics only scratch the surface of our broader dominican republic telegram data exploration of keep-or-drop tactics in the SEO Glow-Up webinar. Register now to watch the whole thing on-demand.



Actionable Tip:

Hot take: It’s time to stop treating quantity of keyword rankings or even total organic traffic as standalone metrics for SEO success. Shifting to more qualitative measurement approaches will give you much more meaningful insight on your brand’s success in search.