What is the purpose of an information poster?

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What is an information poster?
In short, it is a visual representation of some relevant information for users or clients of a brand , organization or institution that they should know, before, during or after using their products or services.

It goes far beyond the famous posters, as they are focused on attracting attention and transmitting a message in a clear, simple and accessible way.

These can be the physical support of some type of advertisement , message or design that you want to position in front of people, whether on paper, cardboard or similar material and that carries visual, textual or typographic content.

Without a doubt, this is one of the most common forms of communication in our history, as it allows a message to be created and disseminated on a massive scale, without much effort or necessary resources.

However, it works on a small scale, as it is only observable by people benin telegram screening who are nearby and, of course, their gaze is drawn to them.

Its primary function is based on the mission of informing, whether for public use - such as indications, alerts and preventive campaigns - or, also, of an advertising nature such as those intended to promote a product or service.

Whatever its objective, the information poster is a vehicle for communication and its purpose is to be a reference and generate some reaction.

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Differences between an informative poster and a formative one
Now, once you know the concept of an informative poster, it is very likely that you also think of training posters as the same thing, however, they are not.

What is a training poster?
They are used mainly as a means to stimulate the generation or establishment of some specific habits.

Training posters are intended to shape people's behavior, for example, to encourage actions related to:

Hygiene : such as washing hands, separating garbage in specific containers, wearing face masks, among others.
Safety : such as prohibited items inside an office, recommendations to avoid fires, use of instruments, among others.
Order : reporting recommendations when using work tools, directions for taking turns in customer service offices, showing waiting areas, among others.
Generally, training posters use images over text and express the message to be conveyed in a graphic and simplified way to ensure understanding.