"Service for Benefit"

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The online store client solves all issues in his personal account. This saves both time and money. The user has the opportunity to accumulate points, track discounts, save promotional codes.

D2C, examples: online store Quill (stationery), cashback service P&G.

"Interest Club"
This is an association of people committed veterinary email list to some idea, sharing certain values. Cultural and social guidelines must be truly significant, useful for society. The brand's products, all company events must correspond to the main idea.

An example is the IKEA company , which advocates clean ecology. Products are made from safe natural materials. The company returns money to customers who return old furniture to the store.

"Ecosystem"
This D2C scheme is similar to the previous one, but it operates more actively. The client can use applications, participate in events, and adhere to a special lifestyle.

This is how Nike operates . Nike consumers participate in mass runs and other sporting events, use the app to get a personalized training program, and communicate with like-minded people. The company promotes sports and a healthy lifestyle using digital media.

Each page of the app and channel leads the user to the online store website. This interaction allows the company to thoroughly study the needs of potential customers.

Logically, a subscription is ideal for replenishing supplies (food, detergents, hygiene products). Personalization, premiumization, and the club are designed to sell products that are purchased rarely and serve for many years.

When studying D2C schemes, you need to understand that in their pure form they exist only theoretically. In practice, we get a synthesis, a combined combination of schemes: premiumization + subscription + personalization, personalization + interest club, personalization + subscription. When choosing schemes and their combinations, rely on a good knowledge of your product and customer needs.

Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how

Stages of transition to the D2C model
The transition to the D2C model requires a step-by-step approach that takes into account strategic, operational and technological changes. Key steps include analyzing the target audience, developing online sales channels and optimizing logistics processes that ensure effective interaction with the end consumer.

Define tasks, form a team
In what situations does the direct-to-consumer model work effectively? D2C is an opportunity to increase customer loyalty, online sales, and discover new opportunities to increase profits.

Regardless of the product name, you can use D2C. But practice shows that the cheaper the product, the more carefully you should think through the strategy. For delivery services, it is useful to increase the minimum order amount. Subscriptions and adding products from other brands to the order give good results.

How to prepare a company for using the D2C model? You need to start with the support of an experienced specialist. Experts are involved as performers or consultants. They will help choose a strategy, develop an action plan and manage processes efficiently.