of consumers in different regions. For example, it customizes the scent and performance of detergents based on local washing habits, which increases customer satisfaction and market share.
2. Nestlé
Nestlé tailors its product range to regional tastes and nutritional requirements. For example, its instant noodles have unique flavours in each market, reflecting local culinary preferences.
3. 3. H&M
The global fashion retailer tailors its collections, pricing and whatsapp marketing malaysia marketing campaigns to the style and economic realities of each market, collaborating with local influencers to achieve greater resonance.
4. Johnson & Johnson
Johnson & Johnson modifies the formulations and marketing of its healthcare products to meet regional regulations and customer needs, for example by offering skin care products specific to each region.
5. Playbox
Playbox designs toys inspired by local culture and adapts to safety regulations, ensuring both compliance and customer appeal.
6. Walgreens Boots Alliance
Walgreens customizes its services to fit local healthcare systems, offering over-the-counter products and pharmacy services specific to each region.
Multi-domestic strategy versus global strategy
Multi-domestic strategy
Focus: Customization for individual markets.
Structure: Decentralized decision making.
Advantages: Deep market penetration, better customer relationships.