Google Analytics 4 is a more manual tool

[sumaiyakhatun26]

I mentioned that when entering Google Analytics 4, we may be surprised that there are not many reports there. But there is a powerful Explore section , where we can create any custom report.

And in fact, even after configuring, adding tracking code or configuring events, we can't really finish the implementation. We still have to keep an eye on the reports, check if the assumptions we made are working.

There are templates available for these reports, for example, analysis of the consumer's path in the sales funnel at the stage of finalizing the transaction. That is, from the moment the user sees the product, we can fully track their path and configure it based on these events that we have added.

And then we can do the analysis. For example, we can study the group of people who saw canada rcs data a given ad from a given campaign and compare:

what is the difference between people who bought and those who didn't buy,
What is the basket bounce rate on computers and what does it look like on mobile phones?
And so on.

Here too, we definitely have to put in a lot of work to have events that interest us. And present these events in reports, from which we will then draw conclusions. Therefore, it is good to limit these events to what we are actually interested in, so that we do not make our own work more difficult.



Summary
AJ: So from everything you're saying, the change is really revolutionary, some things will be easier, some things will be harder. There will definitely be some daily work required. It's more than just "Find 5 differences between pictures" because things are called differently or look different. And we should start doing all of this now. Did I miss anything?



MM: Yes, sir. I second that.


AJ: I think we can end here. I think Mateusz convinced everyone gathered on the other side that it is indeed worth urgently taking care of implementing Google Analytics 4. If you have any questions about this system, please leave them in the comments. And Mateusz and I will try to answer them together. Maybe they will be the basis for some cool Q&A