Cases When a Landing Page with Any Structure May Be Useless

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In some cases, using a landing page will be ineffective. Let's look at the most common ones.

High cost of the product

If the product on the one-pager is too pharmacy database expensive, say, costing from 600,000 rubles, then it will be very difficult to find buyers. Such things are not sold through a landing page, with some exceptions, for example, housing from developer organizations. When selling real estate, the landing page tells about the advantages of the location of the building, describes the advantages of the house and demonstrates apartment layouts.

Lots of goods

It is ineffective to offer a large assortment of products on the landing page. The landing page is designed to demonstrate only one offer.

The user comes to a one-page site to study the advantages of a specific product, and not to understand a wide range of different goods. He will probably want to think about the choice first, but in the end he will not return to the landing page with a huge assortment. The buyer must be taken while he is on the site, otherwise the client will cool off and will not even leave contact information.

Complex product

Complex goods include, for example, a unique technical device with a connection to a three-phase network, walking construction equipment and other similar things.

The landing page will not contain all the information about such a product, it will not be able to show its advantages, since these products need to be seen in person and constantly consulted with the seller at all stages of the selection.

In addition, complex products tend to be of interest to highly qualified specialists, for whom a landing page is unlikely to be useful in making a choice.
Advantages and Disadvantages of the Japanese Management Model
Strengths:

A proven mechanism for personal development and career advancement for any employee through an internal system of training and advanced training.

Achieving high levels of productivity through moral factors: the spirit of collectivism and recognition of the value of being in an environment of like-minded people.

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Confidence in the future for each employee with an understanding of the importance of conscientious work for the benefit of the company as a condition for personal well-being.

Transparency of mechanisms for increasing personal well-being within the company in the long term.

All these advantages are quite difficult to reproduce outside the framework of the traditional Japanese mentality, since it is extremely difficult for a representative of another civilization to accept this way of thinking.

Like any phenomenon in our life, the Japanese management model has not only advantages, but also disadvantages:

"Equalization"

Collectivism and standardization lead to the fact that there is no criteria basis for determining the professional qualities of a particular employee, which makes it difficult to find and promote truly worthy people.

Imbalance in the correspondence between the level of salary and the qualifications of the employee

The personal growth of an employee's professional competencies often does not correspond to the level of the position. As a result, personnel capable of holding a higher position are forced to settle for less, which, among other things, affects the person's income. And if he is paid extra for his qualifications, then this is no longer profitable for the company, because a less paid worker could be kept in such a position.

The need for constant adaptation to changing external conditions

The lesser flexibility of the Japanese management model, compared to the European or American model, requires regular systematic adjustment to the ongoing innovations of both an internal and external nature.

From the standpoint of comparative analysis by European and American experts, the Japanese management model appears to be very inhumane towards employees. Heavy overloads (here is high intensity of work, too short vacation, long working hours) combined with being in a stressful situation lead to the fact that in Japan, the personnel, as they say, "burn out" in production. At the same time, the management of Japanese companies considers its approach to be the only correct one and does not even try to consider alternative solutions.


Building a reputation

Even the most ideal landing page structure 2020 will not help in creating a company's reputation. For such tasks, it is most effective to use a blog with a story about the organization, its capabilities, plans, and other similar things.

Building a reputation

Source: RSplaneta / shutterstock.com

Emphasis on design

A landing page will not bring the desired result if its creator focuses solely on an interesting design and neglects the content. The product sells the unique selling proposition, not the design. Content should be composed meticulously, thoroughly, stating the advantage of the product, drawing attention to the problems of buyers solved with its help. The importance of design is obvious, but it is not the main task, the emphasis is on a correctly composed unique selling proposition.

To sum it up, I would like to say one more thing about the landing page structure. Creating a landing page is working with a constructor, where standard blocks are used, composed and edited based on the purpose of the site. You can add your own blocks when important information for users appears. A real selling landing page is not enough to be built according to a specific scheme - it is important that it is unique.