How to Find an Internet Marketer

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Practical block
To paraphrase a classic, we say: “Theory is good, but practice is better!” To finally solve the problem, you can use just one universal question, which sounds like this:

"Here is our company, offering a specific product and having an unlimited advertising budget. Your task: to attract customers and make sure that advertising costs reach, at a minimum, zero. Your suggestions?"

Now listen carefully to your interlocutor. If occupant resident lists he answers with general phrases, such as "I will advertise on the radio or in the media", then be sure to ask for clarification: what kind of advertising? the essence of the advertising offer? for how long? what is the basis for such a choice?

His answers will reveal how much the person knows about marketing practice. Perhaps you are dealing with a theorist who has watched videos and films about marketing.

Note: 80% of marketing candidates will talk about discounts, which should make you wonder if they will lower prices too often. It is better to use a bonus system instead of discounts.

What an Internet marketer should be like:

a specialist who is proficient in the entire range of tools, including web analytics;

a person who is able to solve any marketing issues, find the necessary specialists, organize their work and achieve the necessary result;

an employee capable of managing a team of up to five people, including remotely.

The search may take from a month to a month and a half from the date of publication of the advertisement.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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Resources to help you find a specialist:

hh.ru (only high-quality job descriptions are published);

Vkontakte (placement of paid ads and targeted advertising)

The average salary in Moscow is 70-100 thousand rubles per month. The salary of a specialist, as a rule, does not exceed 70 thousand. Over 100 thousand are offered in the future to internet marketers for KPI or when they are transferred to the position of head of the digital department.

How to Find an Internet Marketer

How to find a marketer to work on the Internet?
To begin with, let's list the main requirements for the applicant:

Website creation skills. Theoretical knowledge, experience of working in a team, project management for website creation and promotion, skills in creating a new website.

Familiarization with the principles of resource optimization in search engines, skills in working with contextual advertising. This is the basic component of Internet marketing strategies.

Skills in working with media and video advertising, email marketing and retargeting.

Extensive experience in web analytics. Ability to work with Google Analytics: drawing up plans for analytics and performance metrics, data processing, decision-making based on analytical data.

Competence in matters of marketing analysis, knowledge of the basics of business organization and economic development.

Skills in conducting competitor analysis.

Knowledge of the basics of web programming (HTML, JS, CSS, PHP).

Getting to know new things in the field of creating websites, interfaces and landing pages (at least superficially).

A wide range of specialized knowledge: new advertising services, analytics tools, promotion, and others.

Communication skills, ability to prepare and defend presentations, ability to work in a team with account managers.