Make sure your blog is optimized for mobile devices

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Did you know that more people use a search engine from their mobile phones than from a computer?

And for all those valuable search queries that are performed on mobile devices, Google shows results optimized for these devices first.

So how do you make your blog mobile-friendly? By using “responsive design.” Mobile-responsive websites allow blog pages to have just one URL instead of two—one for desktop and one for mobile, respectively. This helps your post’s SEO because inbound links back to your site won’t be split between the separate URLs.

As a result, you'll centralize the SEO power legal leads for sale you get from these links, which will help Google more easily recognize the value of your post and rank it accordingly.

Optimize the alternative (Alt) text of your images
Blog posts should not only contain text; they should also include images that help explain their content. But search engines don't just look for images. Instead, they look for images with alternative text.

Because search engines can’t “see” images the same way humans can, alt text tells them what the image is about, which ultimately helps those images rank in Google Images results.

Alternative text also improves the user experience as it will be displayed within the image container when an image cannot be found, and it also helps improve access for people with vision problems who use screen readers.

Adding keywords to your alt text may seem like a small thing, and it won’t affect your search rankings as much as some of the other things on this list. But it’s worth the extra minute it takes to change the name from “IMG28954” to something accurate and descriptive, like “puppies inside a basket.”

Create internal links whenever possible
Inbound links to your content help show search engines the validity or relevance of your content. The same goes for internal links to other pages on your website. If you've written about a topic that's mentioned in your blog post in another blog post, eBook, or web page, it's good practice to link back to that page.

Internal links will not only help keep visitors on your website, but will also show other relevant and authoritative pages to search engines.

We don't expect you to incorporate every single one of these SEO best practices into your content strategy right away. But as your website grows, so will your search engine goals. You'll then be able to build links so other websites will link back to your blog!

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Recommendations for Web Content Production
Produce content that is relevant to your visitors
Don't put anything on your site that doesn't address a need or help in the conversion process. Content should be useful and meet one or more of the following criteria:

Answer a question that allows visitors to make informed decisions.
Help visitors progress through their purchasing cycle.
It directly influences conversion.
It is informative and educational and will increase the likelihood of a return visit.
Add value to visitors.
Don't add content just to boost search engine results. If people don't read it or the pages have a high bounce rate, you'll simply be pushed down the SERPs.

A good way to know what new content to produce is to ask your visitors, which can be done through online surveys or quick polls.

Write for the client
You have the topic and the list of keywords. Now you need to produce content that will attract your customers:

Define what questions the content should answer.
Decide which pieces of information are the most important.
Decide how each of your chosen keywords or phrases will fit with the information.
Write content according to your brand tone.
Take a five-minute break and then come back and read the content from a customer's perspective.
Have someone else read it and get their feedback.
Proofread your content until it reads well, answers the questions in step one, and includes all the keywords on your list.
Make sure it is tagged so that your analysis can tell you how it contributes to your KPIs.