What products or services do you offer to achieve this goal?
How do you provide this product or service?
Let's take an example. If you are an electronic components trader, your main goal is to attract customers in the manufacturing industry. Your website content should easily showcase the problems you can solve for this customer.
Your website's main headline (at the top of the page) might be: "Providing comprehensive supply chain solutions to global manufacturers, solving component shortages and saving costs."
This lets users know immediately that they have come to the right place.
They know that your company is a professional electronic japan phone number components supplier and that you will provide proactive solution services.
2. Write a step-by-step article
Step-by-step articles provide users with very clear tasks to accomplish in order to achieve an end result. Let’s say your business is a marriage and family law firm. As an attorney, you can create articles that provide this guidance. You can do this in a number of ways, such as:
Create an article telling people how to file a lawsuit.
Detailed explanation of the 7 steps to filing for divorce.
Outline the 10 steps to developing an estate plan.
Create a list of any type you specialize in. Use that content to showcase your authority and expertise in the field and make it compelling. People want to know exactly what to do. Steps articles convey that.
3. Get the best speed for your website
Make sure your website loads quickly:
Baidu and Google bots value websites that load quickly and run smoothly.
People have short attention spans. If your website doesn’t load within a few seconds, they’ll leave.
One of the main reasons for losing visitors (people who don’t convert) is a slow website (slow doesn’t mean it lags for a long time. Even 10 seconds is too much!)
4. Focus on making your website mobile-friendly
The next step is to create a mobile version of your site that people can use on any device. Designing for mobile means that your site should:
Use responsive design
Provides navigation suitable for smartphones
Provide simplified, easy-to-read content
Contains optimized videos and images
To find out if your site is mobile friendly, use Google’s Mobile-Friendly Test tool. It will provide very specific information on how to improve it.
5. Help users navigate your website
Think about your user experience. Imagine an e-commerce site. There are usually category pages where you can find the products you want, and then sub-pages that provide more specific category options such as brand, color, or size. You don't have products, but you have practice areas.
To optimize navigation conversions, consider the following steps:
Create relevant content based on what searchers are looking for. Make it easily accessible.
Link your pages to each other, wherever reasonable, so people can navigate the site easily.
Link your practice page to your blog.
Create easy-to-use navigation settings and menus on your website.
Make sure people can “find their way back” through the website and that there is always a way to get to the contact page.
This helps improve the user experience and helps people navigate your site. It also improves the SEO value of your site because it will register with Google as a sign that these sites are useful. This will also help reduce your bounce rate, which will improve optimization overall.
6. Add a chat box to your website
Live chat is an extraordinary feature that is frequently used by website visitors. If website visitors are not converting, it may be because they have questions that you have not yet answered.
To avoid losing potential customers, provide a chat feature that allows them to ask questions and get accurate insights.
Live chat is ideal, but even automation can help capture customer contact information so you don’t lose that visitor completely.
7. Use videos to engage readers
Changes in search engine algorithms have made it almost essential for attorneys to have website videos that help demonstrate expertise, professionalism, and high-quality content.
Start by making your written content as easy to read as possible by: