This is an area that I think right now is relatively little explored by SEO

[hasan018542]

Obviously, Search Console data isn't ideal. It has some limitations. It's not tied up with data from your other channels. It's not tied up with your conversion data or your on-site analytics. But if you want to actually debug this in something like Google Analytics, it's very messy.


So what I've seen when I found articles that according to Google Search Console are only getting Discover traffic, zero web search traffic whatsoever, they're just getting Discover traffic, and then I look at how that Discover traffic appears in Analytics, it sadly very spread out.


There used to be some ways of capturing this through basically a typo in the referral that Google Discover was sending. Sadly, that's no longer the case. So what you tend to see is the Google Discover traffic appears mostly as Google organic, sort of blended in with your other organic data. Then a good chunk of it, in my experience about 17%, will appear as direct. So 15% to 20%. Seventeen is probably overly precise.


Then you'll get a tiny sliver which is appearing as this googleapis.com referral traffic. saudi arabia gambling data Now if you're getting anything with googleapis.


com referral as the source and medium, then you're definitely getting some Discover traffic, but it's a lot more than you would think from this green slice. This is just sort of the tip of the iceberg. So hopefully you found all of that useful. I'd love to know your own tips if you can share them on social and tag me or tag Moz.


and by the industry. So yeah, I'd love to see what other people are doing and what's working for them. Thank you very much. Data Visualization: Win Friends and Influence People with Accurate Data SEO Reporting |


SEO Analytics The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Marketers love graphs. Oftentimes, however, we visualize complex data in a way that can be unintentionally misleading. The graph trends upwards but is the data the right metric to be plotting? Are we choosing data that genuinely conveys the state of play,

or just information that supports our case? We have reams of data at our fingertips, and using that to support business cases or budget increases is paramount. How do you do this in a way that conveys truth to a less-knowledgeable audience? When presenting results to stakeholders, marketers will often find themselves talking to people who don't understand the metrics to the same degree.