Peçanha: What is that all about? Byron: As some of you may have recognized, creative people email list providers in germany like me are hard to control, hard to tie down. We need to be managed creatively, right. You need to get your team on the same page and really consider deploying some sort of a management methodology with each team member. And I believe the way to do that is really kind of a structured, yet loose way. The way to do that is to set expectations, then inspect the work, then offer feedback wisely, not too negatively, by the way.

‘Wisely’ is the key word there, and then reward performance not necessarily with money, believe it or not, but with acknowledgement of their greatness. Recognition of their greatness. So it’s kind of a four-step process, but to me that’s the best way that I’ve learned to manage creative people over the years.Is to really, you know, spend a lot of time up front setting the expectations, the goals. What’s going to come out of this? Then to inspect the work along the way and not let them think that they could just wander off into the wild world.