How to define your target audience without mistakes?

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Complex usability
This issue has already been mentioned in the above paragraph. Now let's look at it in a little more detail.

If the user experiences the slightest difficulty in using the interface, he or she will want to immediately leave the resource. Therefore, simple and clear usability helps to increase conversion.

12 Ways to Minimize Cart Abandonment

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Usability is an indicator of how easy it is for a visitor to use a web resource. If you do not have an adaptive design, a long page load time and complex navigation, then be prepared for the fact that 90% of online store requests will consist of abandoned pages.

How to make it easy for the customer to use the resource and prevent abandoned carts from appearing in your online store:

Install responsive design. It has been found that 15-40% of e-Commerce resource traffic comes from mobile apps, so you should create a comfortable environment for smartphone owners.

Keep your web resource as simple as possible. Inappropriate links, posts, and images distract users and negatively affect conversion.

Make sure your pages load quickly . Slow loading times reduce brand loyalty, SEO, and conversion rates, so they need to be super fast no matter what page a user decides to view.

Optimize your CTA element. One of the most important components of a page is the call to action button. Proper design of this element can significantly increase conversion. Make the call to action button eye-catching: paint it in a bright color, use a large font, and use clear text.

If you want an abandoned cart to attract the customer's attention again, remove all barriers to using the resource. Nothing should irritate or dissatisfy the client: neither non-working buttons, nor complex usability, nor confusing contact forms.

Complex form of payment
It is no secret that complex registration and payment processes do not contribute to increased conversion. To eliminate this problem, it is necessary to develop a linear application process.

The essence of the linear form of payment is that the user places an order step by step, going through all the stages intuitively. This structure is very simple and understandable, therefore, it does not irritate the user.

Filling out any additional forms disrupts the stages of conversion, making the process non-linear.

The number of steps that need to be completed to place an order is also an indicator of the ease of use of the resource: a large number of forms that need to be filled out reduces the desire to buy anything in this online store.

The results of the analysis of the hundred most popular and profitable online stores indicate that in order to pay for goods purchased from them, the client must go through approximately five steps.

In addition, this analysis shows that a small number of steps improves usability. The optimal option is to complete 2-6 steps.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for healthcare email list website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
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A proven guide to defining a company's target audience
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Thus, we can draw the following conclusion: a short and simple payment process helps to increase the conversion of an online store.

Mandatory registration
If a site requires registration, most users leave the resource. Imagine how irritated the buyer will be when at the last stage he has to fill out an additional lead form - naturally, a new abandoned cart will appear on such a resource.

Most potential customers would rather give up on a purchase without much hesitation than go through the tedious registration process.

Only 35% of promoted e-Commerce businesses require buyer registration. For example, the world-famous online store Amazon, which is one of the largest. A seller of this level can afford to dictate its terms to users, but if you have not yet achieved this, then you should not bother your customers once again.

Research results indicate that mandatory registration may be required for an online store whose annual profit exceeds $1 billion.

Mandatory registration is a serious obstacle for the client. If you do not require him to fill out a lead form, then there is a very high probability that he will pay for the goods placed in the basket.