trading conditions;
offer of domestic products;
production prospects;
inflation;
analysis of inventory and turnover;
prices;
quality of goods;
volume of exports and imports, etc.
In the final stage of the analysis, it is important to taiwan business email list take into account these key factors in order to identify close relationships between the main aspects of the market (demand, supply, price), analyze cause-and-effect relationships and search for balancing mechanisms.
The basis for effective regulation of commodity circulation lies in the strategic management model, which helps to optimize the development of key market parameters taking into account the compliance of indices:
Iтp > Iт > Iз > Iс.
This order of indices denotes: I — the importance of the forecasted and basic parameters associated with tr — trade resources, z — standard reserves of goods in value terms, and c — population demand.
During the analysis of turnover within the framework of the formation, adjustment and monitoring of the strategic plan for the development of a trade organization, special attention is paid to identifying strengths and weaknesses, that is, analyzing the organization's turnover in the context of opportunities for expanding sales volumes; analyzing its product range; finding risk factors associated with achieving the set goals for sales volumes.
Download a useful document on the topic:
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Frequently asked questions about turnover analysis
Turnover is a key indicator for assessing a store's profitability, which is why it needs to be monitored continuously.
Where can I find data to estimate product turnover?
Sources of information for the analysis of retail turnover of goods:
planned indicators;
reporting forms;
accounting documentation;
primary information and other sources.
The main primary documents that play an important role are the financial and commodity liability reports. These reports must be accompanied by documents certifying the transfer of commodity revenue, as well as the expenses incurred due to this revenue.
What methods are used to analyze product turnover?
When studying the dynamics of retail trade, both standard approaches (methods for calculating absolute and relative values, using indices, comparison methods, grouping, chain analysis, balancing) and mathematical methods (correlation and regression analysis, programming methods for diagnostics, etc.) are used.
What can be done to increase trade turnover?
Although profit is not directly related to turnover, these indicators are interrelated, and an increase in the first leads to an increase in the second. The following methods of encouraging turnover should be considered:
increase the volume of purchases and sales;
request deferred payments from suppliers. This will significantly speed up the turnover of funds without unnecessary expenses. However, this will only work in the short term: in the end, the money will still have to be returned;
Attracting more customers also proves its effectiveness. The more goods are sold during the reporting period, the higher the turnover;
optimize pricing strategy to stimulate sales;
use marketing methods: hold promotions and sales, work with loyalty programs.
In addition, product turnover helps to optimize the range of goods and reduce costs.
Author of the article
Dmitry Svistunov
Dmitry Svistunov
Head of SEO and Development
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