How to Fight Competitors While Focusing on Your Own Business

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Thanks to the Internet, the functionality and possibilities of trade are increasing day by day, which contributes to the growth of competition, and it is known to be the engine of progress. Today, the consumer receives a lot of interesting, sometimes extraordinary offers and is practically not surprised by anything. Online stores use a variety of marketing techniques to stand out from competitors and attract new customers. Let's dwell a little more on practical recommendations.

First of all, you should pay attention healthtrax corporate email list to your sales proposition, which should be creative and concise, bright and attractive. In marketing, there is such a concept as a unique selling proposition, or USP. Developing a competent and effective USP requires a lot of effort and time.

Identify the distinctive feature that will make your chain store stand out from the crowd of other stores. You need to understand what exactly is your main advantage. No one can do it better than you. Your products may be identical to those offered by competitors, but present them completely differently. Let's look at a practical example of how to fight competitors using these recommendations.

How to Fight Competitors While Focusing on Your Own Business

Source: shutterstock.com

Let's say you own an online store that offers outerwear, shoes, jewelry, and accessories for girls. There are plenty of stores online that offer similar products, but you can run an ad that emphasizes the opportunity for a complete makeover thanks to the richness of the catalog. From the ad, girls will learn that by visiting your platform, they will be able to pick up everything they need to change their wardrobe.

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Alexander Kuleshov
Alexander Kuleshov
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Expand the functionality of the store by adding, for example, the ability to try on several sizes of one model for free or a virtual fitting room, prompt refund in case of refusal of the product (the size did not fit, the product itself or its quality did not suit you). Do not forget that the modern consumer, despite his capriciousness and selectivity, is quite lazy, so he will prefer a market that can fully satisfy his needs and save him from the need to look for something on other sites.

Thus, entrepreneurs working online can fight competitors by following these rules:

A new customer will become a regular one if he makes a successful purchase in your store. He will not have to experiment by making purchases on other sites. However, just one mistake on the part of the store can lead to the loss of a customer.

Don't offer what you can't deliver. Online store owners should make offers that they can deliver. For example, if you offer an instant refund for a defective item, you should do so. If your ad says that it will take you no more than 40 minutes to deliver a pizza, then keep your promise or promise compensation if it is not delivered.

Prompt and cultural resolution of conflict situations. Marketers analyzed the behavior of online shoppers and came to the conclusion that in the case of a quick positive resolution of a conflict, 80% of customers return to the site and make new purchases. This is explained by their confidence that only reliable companies are able to respond immediately and resolve contentious issues.

A look through the eyes of customers. To give an objective assessment of the work of your online store and understand what is wrong with it, you need to look at it from the outside. How to do this? Turn on your imagination and imagine that you are not the owner, but a customer of the store. You go to the resource, wanting to make a purchase - do you have any difficulties with the functionality? Perhaps it is worth expanding the text content or expanding the payment methods for the product. You can identify shortcomings both independently and with the help of customers. For this purpose, you can launch a survey, including the following questions: "What would you add to the online store?", "What prevents you from feeling comfortable on our resource?" and others. In addition, you can involve friends or relatives, finding out their opinion about your site. Ask the opinion of people who are an authority for you in this area. Be sure to listen to people who can give an objective assessment and openly express their opinion.

You are unlikely to be able to see the shortcomings of the site yourself, since it has become familiar to you, everything is clear to you and there are no difficulties with its functionality. Therefore, it is quite logical to use outside help to give an objective assessment of the current state of affairs, identify the shortcomings of the resource and work on new functions.