The importance of humanizing your brand

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We have already mentioned in other articles on our blog that consumer behavior is constantly changing and today, many factors influence purchasing decisions, such as proximity to the brand and the shopping experience.

After all, no one likes receiving robotic responses or being treated in this way. Even with technology and its conveniences, people need proximity and when a brand has this, it stands out.


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So, if you want to know more about what it means to humanize your brand and how you can take the first steps to make it happen, stay with us in this article.

What makes a brand humanized?
Humanizing a brand involves bringing the brand closer senegal whatsapp data to its customers through techniques, methods and actions. In this way, the brand enters people's daily lives, making itself present in certain moments.

To achieve this, in addition to knowing the consumer profile, it is essential that the brand understands their needs and motivations.

Why do people like humanized brands?

Source: giphy.com

People are increasingly playing a much more active role in the marketing process. This means that traditional aspects such as price and quality are no longer the main focus, but rather the brands' commitment.

That's why people look for human brands, because they realize that they can help them achieve their goals through ongoing support and personalized monitoring.

How to put this into practice?
As with everything in digital marketing, there are strategies to make your brand more human. But it is important to remember that the entire team must be truly involved in this process. After all, there is no point in trying to standardize something that has to be human and true.

Have a unique style
Just like people, humanized brands need to have a personality that identifies them and, above all, differentiates them from others.

This style involves tone of voice, themes to be addressed, visual elements and corporate identity in general.

Let the funny side be seen
Laughter, in addition to being a human characteristic, is a universal language. Therefore, if the brand is human, it needs to show its funny side.

With social media, this has become easier through memes. Use them when you think it fits your brand, but don't overdo it or make it vulgar and offensive.

Introduce who makes the business happen
If the customer sees the company as just a logo, it will be difficult for them to feel close to it. Therefore, show the people behind it all.

Show the team, create stories showing the day-to-day, interact with a real human face.

Thus, your brand becomes increasingly present in the customer's life, not only as an aggressive sales strategy, but also as an emotional memory of close and humanized service.