If there is one moment that the sales team eagerly awaits, it is certainly closing the sale, which, depending on the cycle of your product/service, can take months!
After all, this is the last opportunity to convert a lead into a customer. Therefore, for the result to result in sales, it is necessary to have a well-structured strategy.
However, it is important to emphasize that if interactions were poorly conducted throughout the process, there is no closing technique that can save the negotiation. Therefore, the success of this stage is only possible if the person responsible for it has built a good relationship.
In fact, poor closing rates may be related to a delayed first contact with the lead , as well as a misaligned sales pitch, an inadequately trained team, etc.
How important is closing sales?
As we have already mentioned, this is the most venezuela whatsapp data anticipated stage for the sales team. After all, this is the moment when the purchase can be finalized, which means that the customer has been acquired and there is an inflow into the cash flow.
Additionally, this process can be an excellent way to gain insights into how your sales management process is going, mapping out what is right or wrong in the other stages.
How to close a sale? 5 techniques to apply:
Although closing a sale does not depend solely on this step (as we have highlighted throughout this text), having some techniques at hand can make the process easier. Below we list 5 main ones:
Ask the right questions
The reality is that good salespeople are already focused on closing a sale as soon as they start a conversation with a lead. And it is through asking the right questions that they can understand what the customers' real needs and objections are.
In fact, using the right questions is a way to predict whether the lead was qualified correctly or not, as well as knowing which direction the negotiation should take. Ask questions like “In your opinion, did this offer I made to you solve your problem?”; “Is there anything that prevents this negotiation from continuing?”
Create a sense of urgency
This technique includes some benefit that has an expiration date. For example, if you buy the product today, shipping will be free. Or if you buy the mentoring session before a certain time, you will get a discount.
This trigger works to get the customer out of their inertia and make them make a decision right away, running the risk of missing out on that super offer. However, you need to use this technique wisely, as false promises of urgency (for example, saying that there are only a few units, but your stock is full) can destroy the credibility of your business.
Magote.com GIF - Find & Share on GIPHY
Benefits Summary
Used to help the customer understand that they are in fact making a good deal, this technique consists of summarizing the details of the purchase, but focusing on the advantages, on how the product/service will solve the pain/problem that the customer has.
I Love You Hearts GIF by Chippy the Dog - Find & Share on GIPHY
Work discount requests to your advantage
Yes, requests for discounts are completely normal, especially for products/services that have a high added value. After all, the customer knows that the salesperson wants to close the sale and takes this opportunity to “complain about the price”.
If authorized, make the discount conditional on the sale being completed on that specific date. In other words, the discount will only be granted if the sale is completed on that day. If it is done later, there will be no discounts.
5 foolproof techniques to close your sales
-
- Posts: 214
- Joined: Sat Dec 21, 2024 4:38 am