What is the cost of developing an identity and how long does it take?

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You can order the development of the company's identity from qualified specialists. There are various studios specializing in this. Also, remote professionals can help you. In addition, this can be done with the help of online logo creation services. Each of the proposed options has its own characteristics.

The online service is suitable for those food and beverage email list who are starting to draw up their business plan. It is also one of the most cost-effective ways to develop an identity.

Medium-sized companies can find a freelance designer to implement this task . The price range is quite wide, which allows you to choose the appropriate option based on your financial capabilities. The advantages include the availability of a large number of performers. The disadvantages include cases of fraud, the lack of any guarantee of satisfaction with the result, and some difficulties in choosing a performer.

Large companies, as a rule, cooperate with design studios . They employ real professionals, which can certainly be considered an advantage. High cost and long lead times are disadvantages.

Design studio

Source: VGstockstudio / shutterstock.com

Some federal and global brands can pay several million for the creation of an identity package. Let's figure out what this cost is made up of.

Direct dependence of the price on the volume of the guide. For large companies, it includes rules for the design of all the tools used by the brand to create its media environment: the appearance of the trade pavilion and/or office, signboards, staff uniforms, business documentation, and much more.

Such a guide will be the result of several years of work and will only be suitable for large companies. This option can be harmful to small and medium-sized enterprises because compliance with all existing brand standards will take away their mobility.

If we consider the basic identity package, its price on the market starts from 300,000 rubles and can reach exorbitant values. The cost will depend on the reputation of the agency performing your order and on the capacity of the guideline.

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What is the optimal amount of time needed to develop an identity?

The bare minimum is a month of painstaking work to develop a quality concept. At the same time, the quality depends on the depth of immersion in your business of the performer's team. This process, as a rule, takes half of the allotted time. Also add additional time for approval, making edits and final approval of the finished result. As a result, we get 1.5 months.


Trying to shorten the period is not worth it: this will negatively affect the result.