However, it is not without its drawbacks . It certainly requires fairly accurate estimates of the company's product position, the pace of market development, and an analysis of the code phone number philippines degree of association between sales volumes of various products and their markets. In addition, the BCG matrix is mainly applied in traditional markets with the classical product life cycle model. Therefore, it may be an inappropriate method in some cases, such as markets for new technologies.
Application of the BCG matrix
A systematic BCG analysis offers the opportunity to evaluate product development over time. The pattern of this development is that products move from question marks to stars and then to cash cows.
To improve the performance of portfolio analysis, you can:
use the surplus cash generated by milking cows to subsidize stars and develop question marks,
remove dogs from the market,
caring for dairy cows and ensuring they remain profitable for as long as possible.
BCG Matrix Template
Use our BCG matrix template to create your own portfolio analysis.
The BCG matrix is a useful tool for companies that want to know the position of their products or services in the market. By classifying products into four categories, which are stars, question marks, cash cows and dogs, the BCG matrix allows companies to identify which products need more investment and which ones should be phased out or maintained at current levels.
It is worth remembering that the BCG matrix is not the only strategic analysis tool and may not always be appropriate for all business situations. However, in the right circumstances, for example when restructuring a product portfolio or planning a long-term business strategy, the BCG matrix can provide valuable information and support decision-making.