Facebook considering abolishing "likes"

[ishanijerin1]

CNET Japan
Facebook considers testing hiding 'like' counts
Facebook is reportedly experimenting with hiding the number of "likes" that posts get in the News Feed.
Source: CNET Japan "Facebook considers testing a feature to hide the number of likes"


Facebook may soon start hiding the number of "likes" posts get in the News Feed after the company tested a similar feature on Instagram in August as a way to break users' obsession with getting "likes" on the photos they post.

　App researcher Jane Manchun Wong spotted Facebook experimenting with the change on the Android version of its app on September 2. Facebook said on the 2nd that it is considering testing hiding the "like" count, confirming a report from TechCrunch .

Source: CNET Japan "Facebook considers testing hiding the number of 'likes'"
Not only Facebook, but Instagram has also started similar testing.


ITmedia NEWS

Instagram begins testing hiding "like" counts in Japan
Instagram's test of hiding "likes" and video view counts, which began in Canada in May, will now begin in Japan as well.
Source: ITmedia NEWS "Instagram begins testing hiding "like" counts in Japan"

Instagram no longer displays the number of likes on followers' feeds, which was previously displayed.

It simply says "People who liked it: Mr./Ms. XX and others."

You will still be able to see your posts as before.


You won't have any problems analyzing your posts in the future.

What is the psychological impact of likes?
Regarding the desire for approval on social media, through "likes," there was a survey like this:

A study on the psychological impact of "likes" on SNS users and how to display them
J-STAGE
Source: Kumiko Kawabata, *Yuri Nakata, *Yoji Kitani, Study on the psychological impact of "likes" on SNS users and how to display them, 2017


This is a study conducted at a university in Kyoto in 2017 on the impression that "likes" give to users and how they are displayed (design-wise).

Here's what we learned from a survey of the likes.


People who are highly prone to SNS addiction
When the number of "likes" is low, it sales directors email database becomes clear that there are people in the background who did not "like" the post.
The sense of people not liking my post and the feeling that they have given it a low rating makes me feel uneasy.

The current method of expressing "likes" places value on the number of likes, and the sender's feelings are not conveyed
The above issues were particularly prevalent on Instagram.
　

From the survey above, we can surmise that comparing the number of likes you receive with others and feeling dissatisfied if you don't receive any likes is a source of stress when using social media.