How much investment is needed in digital marketing?

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Investment in digital marketing depends on gross revenue. Ideally, you should allocate 7-8% of gross revenue . The goal is to spend at least $3,000 per month. This way, you will have a better chance of achieving sustainable and long-term results from your digital marketing initiatives.

If your business is still in its early stages, setting aside that much money for marketing may seem daunting. But if you hope to grow your business, you need to invest in it, starting with the digital marketing initiatives that are most likely to generate new customers and strong sales.

Investing in customer acquisition and building relationships with existing customers will pay off handsomely. So how should you spend your 7-8% of gross revenue on digital marketing? Here’s an overview of priority initiatives.

1. Website design and hosting
website design
Your website and its speed are very important to build a solid foundation for digital marketing. This is because 70-80% of people research a company online first .

You need to make a good first impression. Professional website design kazakhstan email list and development will require an upfront investment. But since your entire online presence depends on having a strong website, investing in this area is essential.

And when your high-quality website is ready to receive visitors, you need to secure the best hosting to ensure a secure and fast browsing experience for your customers. Cheap hosting can mean that you will have more downtime than necessary. In addition, site speed plays a critical role in your SEO strategy and success.

2. SEO
Once you've invested in creating a high-quality website, you want to make sure that customers can find you organically. And while you might think that the term "organic" means free and that you don't have to spend any money on it, that's not entirely true.

Most companies don't have the in-house expertise to achieve high organic search results and don't keep up with all the algorithm changes and adjustments that search engines make that could impact your results.

SEO requires constant attention and care, so you should allocate some budget to ensure good SEO rankings.