But let's not fool ourselves into believing that there isn't an

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You’re asking someone else to do something for you, and all of the work up until this point will be for nothing if they just don’t want to do it. Not to mention that bloggers and journalists can often get hundreds of emails a day, meaning that standing out can be difficult, even if you have a solid campaign idea. As Stacey MacNaught, one of the contributors to our report, says: “Naturally, as more and more people turn to content marketing and digital PR tactics, the space gets more crowded.


Journalists are getting HUNDREDS of emails a day. So even if what you have is brilliant, there's always going to be that element of things that's out of your control.” There’s another crucial element in the process here that is rarely, morocco gambling data if ever, talked about: luck. As Stacey goes on to say: “What if your email just lands in that important inbox just as they're getting a response to something really important? What if it lands on a day they just happen to be out of office? What happens if they login and there's 400 unreads in the inbox and yours just gets scanned over? Yes, you can have tactics and strategies in place to chase up, or optimize timing.


element of this that's luck even after you've produced something wonderful.” One scenario I often think about is the fact that many of us will check email on our phone whilst on the move, or even when taking a break from our desktop and making a coffee. What if a journalist reads your email, likes it, but by the time they get back to their desk, something else has grabbed their attention? The thing is, as we’ll discuss a bit more later, that the seeds of success at this point in the process are sewn long before you send that message to the person who you’d like to link to your campaign.


With all of that said, how can we improve our chances of getting links at this point in the process, and overcome this challenge? Don’t treat outreach as a numbers game It’s 2021 and we’re long past the point of link building being a numbers game. I’m not just talking about outreach here, I’m talking about the effectiveness of links themselves on your organic search rankings. Long gone are the days when raw numbers of links were the key driver, at least over the long-term.